Turning strategy into action
that matters
For more than 25 years, I have helped both small businesses and global leaders drive change with measurable, tangible results. I work with you and your team to build a stronger brand, develop new revenue streams and increase relevance to your customers. When needed, I can draw on my trusted partners, creatives, researchers and technical experts.
What I do
Good Example helps your company to accelerate and become a leader. As a service together with your team or in a defined project, I support you in growth and acceleration through:
Strategy; renewed vision, position and identity
Relevance; understanding your customers, stronger proposition, digital services
Transformation; Improved capability to change within your organisation
With great curiosity, experience and a belief in the power of good examples as a catalyst for change, I help organizations to become more attractive and relevant. I work alongside your organization and leverage your resources, but also have access to my trusted network of professionals.
The most important factor for a successful outcome is management buy-in and access to the right people. Together we can create alignment, clarity and momentum. Respect for the existing business and employees is also crucial for sustainable change.
Per Sjögren
How we can get started
Validation & plan
We make a short assessment, identify and validate your change needs and what we need to address as a team.
The future needs of your customers/users/people, your business and modern technology serves as a starting point.
I challenge and support you to think in new ways. A concrete change plan is developed and anchored in your management team.
-> A clear plan. And a very straightforward test of our collaboration.
Concepts & solutions
Thereafter we will bring the plan to life and develop concepts, ideas and concrete solutions based on insights and data.
A new position, innovative products and services, a new way of selling or a new experience for customers or employees?
-> Accelerated business, a more attractive brand and deeper relationships between your brand and your customers, employees and other stakeholders.
Implementation & change
An idea is only as strong as the organization’s ability to implement it. It is the impact we aim for. That’s why we work together with you to ensure the organization can successfully manage the transition. We focus on ensuring that the right skills, mindset and conditions are in place.
-> The ability to implement tomorrow’s strategy and positioning.
Testimonials
”Per and Good Example have assisted me on a variety of projects, both in my current role at Gympak and in my previous role as Head of Innovation at KPMG. Together we have worked on a new positioning and future direction as well as identifying and visualizing innovative products and services. I am always positively challenged and working together strengthens our ability to think creatively, which is crucial to remain relevant to our clients and partners. I can wholeheartedly recommend Good Example to anyone who needs help with change at the intersection of branding, business and technology.”
Jone Sølvik, CEO Gympak
”Per and Good Example have helped PwC to identify and visualize a clear positioning to support our strategic transformation as an audit and advisory firm. Through meetings with our clients and a strategic understanding of our business, together we have developed a vision that sets a clear direction for our products and services. As a result of this transformation, we are currently in the midst of a significant change process. I am very satisfied with the collaboration and can fully recommend Good Example as a partner for a company’s digital transformation. This work is crucial for PwC to remain relevant to our clients and thus drive the growth of our Swedish operations.”
Bo Karlsson, CDO & Partner, PwC Sverige
”Players within the construction value chain is believed to experience increase commoditization. Recognizing the need for innovation, we developed a playground, where we identified and developed innovative ideas and revenue models that was prioritized with customer needs, our brand position and technical feasability. The result was part of our vision and digital strategy where Per was instrumental to our end result. We are very happy with the relationship, the result and the way we worked together on this project. The speed and process of understanding our customers, our business and future challenges was impressive”
Jonas Reinhardt, Head of digital transformation at COWI
”Per and Good Example have been instrumental in the introduction and establishment of the mobile bike service under the GoVelo brand. The core idea is to transform a sluggish and traditional industry and serve customers in a completely new way. GoVelo is a key player in influencing politicians to create a fossil-free urban environment. Through the bicycle service and a special reuse concept for used bicycles, we are a different and modern player that is making a real difference.”
Jesper Giuliano, VD GoVelo Technology AB
”We have achieved a transformation of our brand and created even better conditions in the market of Skåne. Through strategic and tactical understanding, energy and positive thinking, Per has helped us to challenge the status quo. I am incredibly pleased with the work he has done for us, the expertise we have attracted, the clients we have won and the results we have achieved together. The mix of technology, design and creativity has made us more relevant than ever to our customers”
Anna Kleine, VD HiQ Skåne AB
”Good Example has helped the HiQ Group to expand our offering and create a high level of relevance for our clients’ marketing departments. When we started working with Good Example, I had a feeling it would go well, but it has far exceeded my expectations. In addition to an expanded offering, speed, business development and energy, the work has contributed to increased collaboration and alignment between the regions. It has been an important catalyst and a key element that has brought us together to reposition ourselves and make a clear contribution to the market.”
Jerker Lindsten, VD HiQ Göteborg
Good Examples
The path to change, begins with knowledge
Inspiration from people and companies who dare to think differently. Those who really make a difference.
In conversations with them, we learn about courage and what it takes to change behaviors. This is also my way of striving for more knowledge and adapting my models and ways of thinking. Take a few minutes and be inspired by my conversations with the best.
Johanna Envall Pregmark, doktor från Chalmers och forskare i hur du skapar långsiktig innovation
How we can think to create the next Spotify, Tetra Pak eller Swedish Match
Med ett konstant högt förändringstryck krävs det att Sveriges bolag fortsatt är alerta för att möta nya förutsättningar på marknaden. Det är speciellt viktigt nu med de underliggande storpolitiska krafterna mellan USA, Europa och Kina. Svenska bolag måste vara på tårna för att inte tappa mark. Häng med några minuter och se vad forskningen säger kring hur vi kan tänka.
Tareq Taylor, stjärna i köket och inspirerande entreprenör.
Foto: shoogieshoots.com
How to build a winning team with 100% passion for the customer experience
Det är något spännande med riktigt duktiga kockar. Deras passion, känsla för detaljer och drivkraften att leverera en verklig upplevelse för gästen. Vi har definitivt mycket att lära av den gastronomiska branschen. Häng med några minuter och lär av en mästare…
Anna Tebelius Bodin, Forskare och expert på hjärnan.
Why people resist - and how you can turn them into ambassadors
Vi lever i en tekniksnabb värld där nya sätt att kommunicera, resa, läsa, handla och skapa relationer påverkar våra värderingar och behov väldigt mycket. Omvärlden blir mer oförutsägbar och svårnavigerad men inte mindre intressant. Kraven på företag att hänga med är stora, förändringstakten hög och förmågan att få med sig de anställda på förändringsresan allt viktigare. Men vad är det egentligen som händer med oss människor när vi blir utsatta för förändring? För att få svar på den frågan ringde jag upp årets Mensapristagare Anna Tebelius Bodin för en pratstund.
Johan Hansson, Stampen Media AB.
From social media clicks to real journalism, a fine example of the change in Stampen and GP.
En bransch under ständigt förändringstryck är mediabranschen. ”Tänk att det kommer en ny spelare och tar 90% av din nyförsäljning”. Om nya kanaler och framgångsrik förändring. Om att hitta nya möjligheter och lyckas. Häng med några minuter och träffa Johan Hansson, koncernchef och VD för Stampen Media.
Johanna Pregmark, Forskare och doktor Chalmers Universitet.
The world is in turmoil, but uncertainty is nothing new. Who will be the leaders of tomorrow, and does desire play a role in the future of business?
Världens börser visar illrött, hotande handelskrig mellan USA och Kina och ett globalt virus som lamslår en hel värld. Vi lever i en väldigt orolig tid. Bolag står inför en situation som kräver att alla sinnen är skärpta, att känselspröten fångar upp rätt impulser. Även om nuvarande situation är unik är osäkerhet och rörlighet i marknaden inget nytt. Vi har länge levt under hårt omvärldstryck. Häng med några minuter och lär dig vad forskningen säger om lyhördhet och tillväxt i en allt osäkrare marknad. Vad karaktäriserar morgondagens ledare och hur organiserar vi oss för att vara framgångsrika i morgon?
Madeilene Liljeroth, Ikano Bank
Data-driven communication. A great example of the change at Ikano Bank.
En bransch som har stått under konstant högt förändringstryck är finansbranschen. En bransch där digitaliseringen karvat fram helt nya aktörer och beteenden. Och tvingat etablerade bolag att utmana sitt sätt att tänka.
Peter Grönberg, Volvo Group
The turning point of the century through leadership and culture. Volvo Group.
En av våra svenska juveler. Över 95.000 anställda på mer än 190 marknader. 13 olika varumärken. Globalt, hårt trängt i ringhörnan och tufft läge. Då bestämde bolaget sig för att på djupet förstå och påverka framtiden med hjälp av bl.a. kulturen i företaget. De bestämde sig för …
Henrik Sörstedt, Lindex.
Transitioning from a fashion chain to a brand, a succesful example of change with LINDEX.
På stan kör butikerna sina sista reor innan vårkollektionen landar i hyllorna. För många handlare är det kniven mot strupen. En bransch som har varit under starkt förändringstryck länge, är modehandeln. Jag minns fortfarande min fascination när skidkläderna från Boo.com …
Lina Hedenström, NTM AB
Freedom of speech and the good fight. A fine example of the change at NTM, one of the Swedish media houses.
Digitalisering kan vara alldeles fantastiskt men också smärtsamt. En bransch där den på ett omvälvande sätt hotar både demokratier och traditionella intäktsströmmar är mediebranschen, där ägarna förlorar kapital och resultatet aldrig tycks vända.
Go to LinkedIn for more good examples of change
Get in touch
Please send a mail to per@goodexample.se or call to discuss what we can achieve together.
+46 (0)709-25 07 76
