Turning strategy into action
when it matters most
I work with organizations facing change – when direction is unclear, growth is under pressure and execution truly matters. As a strategic catalyst and interim advisor, I help leadership teams align, choose and move.
My work sits at the intersection of brand, technology, and business – where customer expectations and business logic are shifting fast.
25+ years of international experience.
People-centric. Execution-driven.
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Good Examples
The path to change, begins with knowledge
Inspiration from people, clients and companies who dare to think differently. Those who really make a difference.
In conversations with them, we learn about courage and what it takes to change behaviors. This is my way of striving for more knowledge and adapting my models and ways of thinking. Take a few minutes and be inspired by my conversations with the best.
A ship full of…
A successful transformation with AI
Many organizations start their AI transformation with the technology.
The Port of Gothenburg started from a completely different question – and it changed everything.
- What value can we create for the entire logistics hub and the partners around the port?
Instead of experiments and pilot projects with weak ROI, AI and digitalization became a business program that delivered clear value: better planning, smoother port calls, reduced waiting times, lower climate impact, and stronger competitiveness
How difficult can it be?
The art of listening to your customers
Understanding your customers on a deep level is one of the most important keys to success. Intuitively, most people understand the value of a good customer experience; we recommend a company’s products to others and remain loyal. It’s a bit like between people – we prefer to spend time with those we like. Despite this, why do companies often overlook the power of listening and truly understanding what their customers think and feel?
Who to join and play with
Why it is important to be ready for change and how to prepare to meet uncertainty
Ok, things are moving quickly and the situation is uncertain. What does the geopolitical landscape look like? How should we include tomorrow’s consumers? It’s a complex world, both for those engaging in international trade and for those wanting to stay relevant in a local market. Sure, it’s been a bit of a daily reality for some time now, but let’s zoom out a little. What are the driving forces affecting your tomorrow, and what can you do to increase your chances of continued success?
The ability to see around corners
AI it’s not a tool. It’s a super ability to act in an entire new way
Det har varit otroligt inspirerande att ta del av föreläsningar, diskussioner och perspektiv på AI från olika verksamheter och case. Här kommer ännu ett par korta reflektioner och lärdomar från 6 dagars-programmet ”AI for Executives”, ett samarbete mellan Göteborgs Universitet, AI Sweden, Uppsala Universitet och Stockholms Universitet.
Följ med och läs om hur Logivity utmanar transportbranschen och förbättrar miljön för dig och mig.
How you challenge the status quo and truly change climate to the better
Transporter står för ca 25% av världens koldioxidutsläpp och varje år flyttar vi 20 miljarder ton gods. Bara i Europa och USA rullar 25 miljoner lastbilar, med en ungefärlig nyttjandegrad på 50%. Not good enough.
Häng med ett par minuter och möt inspirerande Jessica Öhrblad, VD på Logivity. Tillsammans med sitt team, ruckar hon på en bransch som måste förändras.
Tareq Taylor, stjärna i köket och inspirerande entreprenör.
Foto: shoogieshoots.com
How to build a winning team with 100% passion for the customer experience
Det är något spännande med riktigt duktiga kockar. Deras passion, känsla för detaljer och drivkraften att leverera en verklig upplevelse för gästen. Vi har definitivt mycket att lära av den gastronomiska branschen. Häng med några minuter och lär av en mästare…
The art of leading in transformation, an interview with Jesper Hagberg, author of ”The Man Who Died and Lived Happier Ever After”.
How you lead and drive your teams forward in transformation
Join me to gain powerful, practical insights on how to confidently lead others, align your team with a shared vision, and make self-organizing teams not just work, but thrive. Don’t miss this chance to enhance your leadership skills and create extraordinary results.
Johanna Envall Pregmark, doktor från Chalmers och forskare i hur du skapar långsiktig innovation
How we can think to create the next Spotify, Tetra Pak eller Swedish Match
Med ett konstant högt förändringstryck krävs det att Sveriges bolag fortsatt är alerta för att möta nya förutsättningar på marknaden. Det är speciellt viktigt nu med de underliggande storpolitiska krafterna mellan USA, Europa och Kina. Svenska bolag måste vara på tårna för att inte tappa mark. Häng med några minuter och se vad forskningen säger kring hur vi kan tänka.
Anna Tebelius Bodin, Forskare och expert på hjärnan.
Why people resist – and how you can turn them into ambassadors
Vi lever i en tekniksnabb värld där nya sätt att kommunicera, resa, läsa, handla och skapa relationer påverkar våra värderingar och behov väldigt mycket. Omvärlden blir mer oförutsägbar och svårnavigerad men inte mindre intressant. Kraven på företag att hänga med är stora, förändringstakten hög och förmågan att få med sig de anställda på förändringsresan allt viktigare. Men vad är det egentligen som händer med oss människor när vi blir utsatta för förändring? För att få svar på den frågan ringde jag upp årets Mensapristagare Anna Tebelius Bodin för en pratstund.
Lina Hedenström, NTM AB
Freedom of speech and the good fight. A fine example of the change at NTM, one of the Swedish media houses.
Digitalisering kan vara alldeles fantastiskt men också smärtsamt. En bransch där den på ett omvälvande sätt hotar både demokratier och traditionella intäktsströmmar är mediebranschen, där ägarna förlorar kapital och resultatet aldrig tycks vända.
Johan Hansson, Stampen Media AB.
From social media clicks to real journalism, a fine example of the change in Stampen and GP.
En bransch under ständigt förändringstryck är mediabranschen. ”Tänk att det kommer en ny spelare och tar 90% av din nyförsäljning”. Om nya kanaler och framgångsrik förändring. Om att hitta nya möjligheter och lyckas. Häng med några minuter och träffa Johan Hansson, koncernchef och VD för Stampen Media.
Johanna Pregmark, Forskare och doktor Chalmers Universitet.
The world is in turmoil, but uncertainty is nothing new. Who will be the leaders of tomorrow, and does desire play a role in the future of business?
Världens börser visar illrött, hotande handelskrig mellan USA och Kina och ett globalt virus som lamslår en hel värld. Vi lever i en väldigt orolig tid. Bolag står inför en situation som kräver att alla sinnen är skärpta, att känselspröten fångar upp rätt impulser. Även om nuvarande situation är unik är osäkerhet och rörlighet i marknaden inget nytt. Vi har länge levt under hårt omvärldstryck. Häng med några minuter och lär dig vad forskningen säger om lyhördhet och tillväxt i en allt osäkrare marknad. Vad karaktäriserar morgondagens ledare och hur organiserar vi oss för att vara framgångsrika i morgon?
Madeilene Liljeroth, Ikano Bank
Data-driven communication. A great example of the change at Ikano Bank.
En bransch som har stått under konstant högt förändringstryck är finansbranschen. En bransch där digitaliseringen karvat fram helt nya aktörer och beteenden. Och tvingat etablerade bolag att utmana sitt sätt att tänka.
Peter Grönberg, Volvo Group
The turning point of the century through leadership and culture. Volvo Group.
En av våra svenska juveler. Över 95.000 anställda på mer än 190 marknader. 13 olika varumärken. Globalt, hårt trängt i ringhörnan och tufft läge. Då bestämde bolaget sig för att på djupet förstå och påverka framtiden med hjälp av bl.a. kulturen i företaget. De bestämde sig för …
Henrik Sörstedt, Lindex.
Transitioning from a fashion chain to a brand, a succesful example of change with LINDEX.
På stan kör butikerna sina sista reor innan vårkollektionen landar i hyllorna. För många handlare är det kniven mot strupen. En bransch som har varit under starkt förändringstryck länge, är modehandeln. Jag minns fortfarande min fascination när skidkläderna från Boo.com …
Go to LinkedIn for more good examples of change
What changes when we work togehter
The work always starts in real customer needs and real business conditions – not internal theory.
I help organizations:
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sharpen their relevance when markets, behaviors and technologies shift
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move from uncertainty to clear priorities and decisions
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translate strategy into concrete initiatives that actually move the business
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build the ability to act, adapt and transform – not just plan
The outcomes are:
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a clearer strategic direction
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stronger market positioning and offerings
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aligned leadership and organization
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renewed momentum in growth and innovation
Achieving a successful outcome relies heavily on securing management buy-in and connecting with the right stakeholders. Together, we can foster alignment, clear direction, and momentum. Recognizing the existing business is crucial, as change must be implemented simultaneously with ongoing operations to ensure long-term success.
Per Sjögren
From uncertainty to momentum
1. Assesment & Alignment
We start with a focused assessment to clarify what is really going on in your market and organization.
– Analysis & outreach
– Working sessions
– your current position and challenges
– emerging customer and market shifts
The result is not a report – it is clarity.
2. Direction, positioning & relevance
In the second step, we turn insight into strategic direction.
– Positioning and strategic narrative
– Customer relevance and value creation
– New offerings, services or business models
– Organizational and cultural implications
The result is a clear strategic position and a shared ambition.
3. Execution, transformation & embedded change
In this phase, I work hands-on with leadership and teams to turn direction into action.
– Execution capability
– Decision-making and prioritization
– Building internal ownership
The result is momentum.
Most collaborations begins with a focused catalyst phase – often just a few days. To create real momentum, I am typically engaged over a 30 – 90 day sprint.
Testimonials – from A to B
”Per and Good Example have assisted me on a variety of projects, both in my current role at Gympak and in my previous role as Head of Innovation at KPMG. Together we have worked on a new positioning and future direction as well as identifying and visualizing new innovative products and services. I am always positively challenged and working together strengthens our ability to think creatively, which is crucial to remain relevant to our clients and partners. I can wholeheartedly recommend Good Example to anyone who needs help with change at the intersection of branding, business and technology.”
Jone Sølvik, CEO Gympak
”Per and Good Example have helped PwC to identify and visualize a clear positioning to support our strategic transformation as an audit and advisory firm. Through meetings with our clients and a strategic understanding of our business, together we have developed a new vision that sets a clear direction for our products and services. As a result of this transformation, we are currently in the midst of a significant change process. I am very satisfied with the collaboration and can fully recommend Good Example as a partner for a company’s digital transformation. This work is crucial for PwC to remain relevant to our clients and thus drive the growth of our Swedish operations.”
Bo Karlsson, CDO & Partner, PwC Sverige
”Players within the construction value chain is believed to experience increase commoditization. Recognizing the need for innovation, we developed a playground, where we identified and developed innovative ideas and revenue models that was prioritized with customer needs, our brand position and technical feasability. The result was part of our vision and digital strategy where Per was instrumental to our end result. We are very happy with the relationship, the result and the way we worked together on this project. The speed and process of understanding our customers, our business and future challenges was impressive”
Jonas Reinhardt, Head of digital transformation at COWI
”Per and Good Example have been instrumental in the introduction and establishment of the mobile bike service under the GoVelo brand. The core idea is to transform a sluggish and traditional industry and serve customers in a completely new way. GoVelo is a key player in influencing politicians to create a fossil-free urban environment. Through the bicycle service and a special reuse concept for used bicycles, we are a different and modern player that makes a real difference.”
Jesper Giuliano, CEO GoVelo Technology AB
”We achieved a transformation of our brand and created better conditions in the market of Skåne. Through strategic and tactical understanding, energy and positive thinking, Per helped us to challenge the status quo. I am incredibly pleased with the work he did for us, the expertise we attracted, the clients we won and the results we achieved together. The mix of technology, design and creativity made us more relevant than ever to our customers”
Anna Kleine, (former CEO HiQ Skåne AB)
”Good Example helped the HiQ Group to expand the offering and created a high level of relevance for our clients’ marketing departments. When we started working with Good Example, I had a feeling it would go well, but it far exceeded my expectations. In addition to an expanded offering, speed, business development and energy, this work contributed to increased collaboration and alignment between the regions. It was an important catalyst and a key element that brought us together and made a strong contribution to the market.”
Jerker Lindsten, (former CEO HiQ Göteborg AB)
Get in touch
Please send a mail to per@goodexample.se or call to discuss what we can achieve together.
+46 (0)709-25 07 76